https://bradleemoore.co.uk Bradlee Moore Portfolio Sat, 02 Jan 2021 16:52:31 +0000 https://bradleemoore.co.uk en https://bradleemoore.co.uk/Hi Fri, 13 Sep 2019 16:13:05 +0000 Bradlee Moore Portfolio https://bradleemoore.co.uk/Hi Hi, I'm Bradlee Moore I have a passion to create and design whether brand identities or publications. I have a strong belief that design should always be functional, relevant and have personality. To see more of my beliefs and ways of thinking have at look at my Manifesto. I enjoy exploring new places, eating cake and going to the gym. I would consider myself a well rounded designer with an enthusiastic and hard working attitude. Thank you for visiting. https://bradleemoore.co.uk/About-Me Thu, 08 Nov 2018 02:38:48 +0000 Bradlee Moore Portfolio https://bradleemoore.co.uk/About-Me Hi, I'm Bradlee... Today you will find me savouring tea and relishing in a fresh Mortadella, Rocket &amp; creamy Mozzarella Sandwich at the La Tua Pasta restaurant in Bicester Village. <img width="1250" height="833" width_o="1250" height_o="833" data-src="https://freight.cargo.site/t/original/i/e0f9f73fbb353626fc010edcb266d5308774ae63e30da72f5071ec1cc94aad9b/aboutme-bradlee.jpg" data-mid="186410775" border="0" src="https://freight.cargo.site/w/1000/i/e0f9f73fbb353626fc010edcb266d5308774ae63e30da72f5071ec1cc94aad9b/aboutme-bradlee.jpg" /> A little about me With a passion for creatively solving problems through design and marketing, my experience in both industries has nurtured a forward-thinking mindset when approaching briefs, tasks, and scenarios. From the initial idea conception to the final outcome, my work is guided by a harmonious fusion of knowledge, effective communication, and expertise. This approach allows me to craft innovative solutions and deliver impactful results throughout the entire creative process. For more than seven years, I have honed my skills as a graphic designer and marketer, gaining extensive experience across diverse industries such as travel, property, FMCG (working with brands like BOL foods, FUEK10K, Nestlés Nature's Heart, and La Tua Pasta), government, transport, agencies, and through various freelancing positions. This website is your one-stop shop to see what I've designed. Feel free to have a rummage around; you'll find everything from animation, social media assets, campaign creatives, websites, illustrations,&nbsp;brand development&nbsp;and much more. If you're looking for something in particular and just can't find it, please feel free to get in touch and I'll be happy to point you in the right direction. Thank you for visiting. Email me LinkedIn https://bradleemoore.co.uk/Aspen-Holiday-Parks Fri, 21 Aug 2020 17:35:55 +0000 Bradlee Moore Portfolio https://bradleemoore.co.uk/Aspen-Holiday-Parks <img width="1000" height="1426" width_o="1000" height_o="1426" data-src="https://freight.cargo.site/t/original/i/b3f4a3d16e26fe4c24f2a6b29dd1aacb1af6f87ee434123ac125cecc3d3405ce/Summer-is---Phone-and-assets---website_3.png" data-mid="114602941" border="0" src="https://freight.cargo.site/w/1000/i/b3f4a3d16e26fe4c24f2a6b29dd1aacb1af6f87ee434123ac125cecc3d3405ce/Summer-is---Phone-and-assets---website_3.png" /><img width="1080" height="1281" width_o="1080" height_o="1281" data-src="https://freight.cargo.site/t/original/i/72a7209db388047dc841b4672e2b1b23f01673443e46915af4a1c0611ca81ff4/summer-is-socials-web.png" data-mid="186415836" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/72a7209db388047dc841b4672e2b1b23f01673443e46915af4a1c0611ca81ff4/summer-is-socials-web.png" /> Aspen Holiday Parks offers affordable caravan/camping holidays all across Australia's east coast and Northern Territory. Brief: To create a summer campaign to implement across all channels, create engagement and bookings at all parks during the summer season. Creative: During employment at PepperIT, I created the 'Summer is...' campaign to promote an authentic, family-friendly experience. The strapline works across a photographic visual to emphasise authenticity by using some real-life photos. The typography route within the white box reflects a personal experience in a handwritten typography manner - Relax, Ice Cream, Fun etc... This broad approach allowed the assets to be targeted at all ages and interests, from fishing to ice cream, allowing the viewer to fill in the blank on what summer means to them during a social media campaign. Outcomes include Posters, Google ads, social media posts, landing pages, email banners, GIFs, internal communication, email campaigns and park signage. The final flourish was allowing park guests to buy a car sticker and make their own 'Summer is...'. https://bradleemoore.co.uk/Aspen-Life-Style-Village Tue, 11 Dec 2018 05:53:53 +0000 Bradlee Moore Portfolio https://bradleemoore.co.uk/Aspen-Life-Style-Village <img width="1000" height="700" width_o="1000" height_o="700" data-src="https://freight.cargo.site/t/original/i/bcb4e4b7e58664874cdbef51507cb99e9a7cdef6a8d5dd48f685f082a1383cb5/FourLanternsEstate-Portfolio-Page-Hero-copy.png" data-mid="114602948" border="0" src="https://freight.cargo.site/w/1000/i/bcb4e4b7e58664874cdbef51507cb99e9a7cdef6a8d5dd48f685f082a1383cb5/FourLanternsEstate-Portfolio-Page-Hero-copy.png" /> <img width="760" height="500" width_o="760" height_o="500" data-src="https://freight.cargo.site/t/original/i/9574c4e0c8540b3773b137a6d689685d973762bd8719b33d5214260399668feb/IPAD-SCROLL---GIF-760-X-500---LONG-DROP-AND-RETURN.gif" data-mid="114602947" border="0" src="https://freight.cargo.site/w/760/i/9574c4e0c8540b3773b137a6d689685d973762bd8719b33d5214260399668feb/IPAD-SCROLL---GIF-760-X-500---LONG-DROP-AND-RETURN.gif" /> <img width="5000" height="3336" width_o="5000" height_o="3336" data-src="https://freight.cargo.site/t/original/i/34a8373c4e06b161bfcd4352b3778a36d6b147f0ca1c9fd7d0e3c6c29bb8b958/DSC_6484_o.jpg" data-mid="114602945" border="0" src="https://freight.cargo.site/w/1000/i/34a8373c4e06b161bfcd4352b3778a36d6b147f0ca1c9fd7d0e3c6c29bb8b958/DSC_6484_o.jpg" /> <img width="760" height="500" width_o="760" height_o="500" data-src="https://freight.cargo.site/t/original/i/5efd632413b014b7d6b5034d322f37f2d86b4cefe6e2f0439bcb706c87a9b4cd/Iphone-website---Insta-----760-X-500----.png" data-mid="114602949" border="0" src="https://freight.cargo.site/w/760/i/5efd632413b014b7d6b5034d322f37f2d86b4cefe6e2f0439bcb706c87a9b4cd/Iphone-website---Insta-----760-X-500----.png" /> <img width="760" height="500" width_o="760" height_o="500" data-src="https://freight.cargo.site/t/original/i/da4683dc2c12499a9273ec5fd12222a5a7db87fff9d0e499f7e6669660f5b965/four-lanterns---Social---bradlee-moore.png" data-mid="114602952" border="0" src="https://freight.cargo.site/w/760/i/da4683dc2c12499a9273ec5fd12222a5a7db87fff9d0e499f7e6669660f5b965/four-lanterns---Social---bradlee-moore.png" /> <img width="839" height="545" width_o="839" height_o="545" data-src="https://freight.cargo.site/t/original/i/d9944df4cf98559ba3505ddbfac855287ef58083603a742bbac247c763d782e5/Artboard-9.png" data-mid="114602951" border="0" src="https://freight.cargo.site/w/839/i/d9944df4cf98559ba3505ddbfac855287ef58083603a742bbac247c763d782e5/Artboard-9.png" /> <img width="760" height="500" width_o="760" height_o="500" data-src="https://freight.cargo.site/t/original/i/d2baef32f0c0434d682ad34993c7830dea81bdcc4b57801461cd9f6f01e36e88/Four-Lanterns-Mock-Up-all-devices-copy.png" data-mid="114602950" border="0" src="https://freight.cargo.site/w/760/i/d2baef32f0c0434d682ad34993c7830dea81bdcc4b57801461cd9f6f01e36e88/Four-Lanterns-Mock-Up-all-devices-copy.png" /> Aspen Lifestyle Villages is an ASX-listed property group, owner and operator of Four Lanterns Estate (over 55's retirement estate). Four Lanterns Estate is located on ten spacious tree-filled and landscaped acres, offering a relaxed, peaceful lifestyle in a community atmosphere aimed at the over 50s. Brief: To create a website, digital assets and brand consistency for the Four Lanterns lifestyle village. Creative: Working alongside the website developer, I helped create brand consistency across all pages. In addition, contributed to the content with multiple web banners, custom maps and iconography. Social media assets were also designed to show the brand's versatility and how it can expand to help promote vacancies, offers, activities and the lifestyle of the village to potential customers. https://bradleemoore.co.uk/Beco-Pets Sat, 02 Jan 2021 16:52:31 +0000 Bradlee Moore Portfolio https://bradleemoore.co.uk/Beco-Pets <img width="700" height="1409" width_o="700" height_o="1409" data-src="https://freight.cargo.site/t/original/i/b6c80be70021d62addbf171872badc06b5c815888d1e67f63ca7489385356afe/Top-Intro---Bradlee-Moore---Graphic-Designer---Website---Beco.png" data-mid="114602954" border="0" src="https://freight.cargo.site/w/700/i/b6c80be70021d62addbf171872badc06b5c815888d1e67f63ca7489385356afe/Top-Intro---Bradlee-Moore---Graphic-Designer---Website---Beco.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a0ff8d4e061a42a72cea1725466a3bf63edb36bde680d9d45563c3c7e361412/Beco-brad-Video-Social.gif" data-mid="114602953" border="0" src="https://freight.cargo.site/w/1000/i/7a0ff8d4e061a42a72cea1725466a3bf63edb36bde680d9d45563c3c7e361412/Beco-brad-Video-Social.gif" /> <img width="700" height="605" width_o="700" height_o="605" data-src="https://freight.cargo.site/t/original/i/70c668761b4acc1c123c828d76a9fbbb5cdee82827bf21d13a8d9893042e36cf/Social-Media-Post---Customer---Bradlee-Moore---Graphic-Designer.png" data-mid="114602956" border="0" src="https://freight.cargo.site/w/700/i/70c668761b4acc1c123c828d76a9fbbb5cdee82827bf21d13a8d9893042e36cf/Social-Media-Post---Customer---Bradlee-Moore---Graphic-Designer.png" /> <img width="7000" height="6000" width_o="7000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/efbe8c674bfb96cd4d65915f931c5a6701ff450d73563de6414bb11ef96327c4/BecoBrad---IG-Story---Mockup.gif" data-mid="114602955" border="0" src="https://freight.cargo.site/w/1000/i/efbe8c674bfb96cd4d65915f931c5a6701ff450d73563de6414bb11ef96327c4/BecoBrad---IG-Story---Mockup.gif" /> <img width="1459" height="4415" width_o="1459" height_o="4415" data-src="https://freight.cargo.site/t/original/i/527c66c7c0ce8ce4c3660962aa45c07c4a1aa729d2749eb7fd531d4010910fd5/Social-Media--Web---Poster---Supplier---Bradlee-Moore---Graphic-Designer.png" data-mid="114602957" border="0" src="https://freight.cargo.site/w/1000/i/527c66c7c0ce8ce4c3660962aa45c07c4a1aa729d2749eb7fd531d4010910fd5/Social-Media--Web---Poster---Supplier---Bradlee-Moore---Graphic-Designer.png" /> Brief: This brief was supplied by Beco for an interview task: We've expanded our compostable poop bag range and need design assets to use across various brand touchpoints, both through our own D2C sales and for our retailers to use. For the launch of our expanded range, we'll need marketing assets across the following touchpoints: Instagram Post Instagram Story Supplier Web Banner A5 Single-Sided Flyer for customers and retailers Creative: Using the product shots supplied by Beco, I created a range of assets to fulfil the brief for B2C and B2B. Instagram Post – Beco: This animated post effectively showcases the product's primary advantages and unique selling points (USPs) in a visually engaging and easily understandable way. A brief and dynamic animation promotes the latest collection of unscented, compostable poop bags, emphasizing their eco-friendly benefits. The copy for this post is based on the story of the noble warrior (eco-warrior) who protects mankind and takes pride in picking up after their furry companion by using Beco's eco-friendly, plant-based, naturally compostable poop bags. Instagram Story – Beco: Tailor-made for Instagram stories, this interactive animation narrative conveys three core product messages while delivering a compelling call to action. Instagram Post – Supplier: The carousel post features a sequence of three images. The first slide captures a heartwarming moment of a dog reaching up towards the hero message. The following two slides showcase specific product USPs and essential facts, making it an engaging and informative visual experience. Web banner:This web banner is provided to retailers so they can effectively draw attention to the offerings and product range on their e-commerce sites contributing to the potential for driving sales or generating interest in the product. Flyer: These flyers also provide details about our social media accounts, encouraging customers to engage with us and fostering social interactions to promote other exciting Beco products. Retailer flyers (right) would be sent to suppliers and retailers promoting the same critical focus points as the customer, including unit price, pack sizes, stockist contacts and social media accounts. Instagram Account https://bradleemoore.co.uk/BOL-foods Sat, 03 Aug 2019 17:56:01 +0000 Bradlee Moore Portfolio https://bradleemoore.co.uk/BOL-foods <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c873366600de82c56341c6a907d7b1369d3ac8d384815802af94e27b3f2bbab8/BOL-office-wall.jpg" data-mid="114602961" border="0" src="https://freight.cargo.site/w/1000/i/c873366600de82c56341c6a907d7b1369d3ac8d384815802af94e27b3f2bbab8/BOL-office-wall.jpg" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/698d63569447563523eb20250f9a0755615ea044cdb96475575bcf3c28add4fd/P1050873.JPG" data-mid="114602962" border="0" src="https://freight.cargo.site/w/1000/i/698d63569447563523eb20250f9a0755615ea044cdb96475575bcf3c28add4fd/P1050873.JPG" /> <img width="760" height="500" width_o="760" height_o="500" data-src="https://freight.cargo.site/t/original/i/822e6595914243e736076ad1908560af96fe2cc362fde7b333f74b7633c30fad/BOL---social-media---bradlee-moore.jpg" data-mid="114602969" border="0" src="https://freight.cargo.site/w/760/i/822e6595914243e736076ad1908560af96fe2cc362fde7b333f74b7633c30fad/BOL---social-media---bradlee-moore.jpg" /> <img width="5000" height="5000" width_o="5000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/1ff2a4986b95eee3ad13063fffcdc813c5dec1658f9a8d6f2083bdecc47c2ae1/Morrocan-Teaser-edge-01-01_o.png" data-mid="114602973" border="0" src="https://freight.cargo.site/w/1000/i/1ff2a4986b95eee3ad13063fffcdc813c5dec1658f9a8d6f2083bdecc47c2ae1/Morrocan-Teaser-edge-01-01_o.png" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/e2f8c4851ef9ce20ed6d92da097966bab202d0865f642688474f448e4aa8d5bd/chosen-20190724_180410.png" data-mid="114602963" border="0" src="https://freight.cargo.site/w/1000/i/e2f8c4851ef9ce20ed6d92da097966bab202d0865f642688474f448e4aa8d5bd/chosen-20190724_180410.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a3bc7275542fd461f6ab12685d25a7da641d8bf7e667591c93d47ee484f20af4/kerlan-gif-creation.gif" data-mid="114602970" border="0" src="https://freight.cargo.site/w/1000/i/a3bc7275542fd461f6ab12685d25a7da641d8bf7e667591c93d47ee484f20af4/kerlan-gif-creation.gif" /> <img width="5000" height="4203" width_o="5000" height_o="4203" data-src="https://freight.cargo.site/t/original/i/303fd055feaac22fffa8c9340145f78ad2ba6be1bb89e7fb39f82333fe57b7d3/Ocado-imac-retina-BOL-foods_o.png" data-mid="114602964" border="0" src="https://freight.cargo.site/w/1000/i/303fd055feaac22fffa8c9340145f78ad2ba6be1bb89e7fb39f82333fe57b7d3/Ocado-imac-retina-BOL-foods_o.png" /> <img width="812" height="627" width_o="812" height_o="627" data-src="https://freight.cargo.site/t/original/i/caf5c1d7cccab688ca2f44210e58e2f66bbfe95d4d98563b3b85280ea8b8fa11/Screen-Shot-2019-11-15-at-12.03.01.png" data-mid="114602971" border="0" src="https://freight.cargo.site/w/812/i/caf5c1d7cccab688ca2f44210e58e2f66bbfe95d4d98563b3b85280ea8b8fa11/Screen-Shot-2019-11-15-at-12.03.01.png" /> <img width="760" height="500" width_o="760" height_o="500" data-src="https://freight.cargo.site/t/original/i/9e0c4b274bee3364f121e17667a18ea73f0b09615e50f34d70deb3e6275ae231/BOL---POS---bradlee-moore.png" data-mid="114602965" border="0" src="https://freight.cargo.site/w/760/i/9e0c4b274bee3364f121e17667a18ea73f0b09615e50f34d70deb3e6275ae231/BOL---POS---bradlee-moore.png" /> BOL Foods is a revolutionary challenger food brand bringing 100% plant-based foods to all, focusing on taste and nutrition. The range is dairy-free, meat-free and promises zero nasties throughout the Dinner Boxes, Veg Pots, Soups and Salad Jars. Brief: The BOL brand is growing enormously as a start-up company; time is of the essence. I was brought into the incredible team to contribute and create a range of assets across various channels to help bring BOL to the masses. Creative: General:Being the sole in-house designer for three months and working with an external senior designer, I helped create new recipes, internal communications, image editing, and multiple supermarket sales decks to promote the range to such chains as Costa Coffee, Tesco and Sainsbury's. Social:With a strong social media background, I helped shape the social channels across Facebook, Twitter and Instagram. As the creative lead, I spearhead the aesthetic direction of the social feeds, curating a visually captivating experience. This involves capturing compelling photos of our latest product ranges, organizing and executing photoshoots, skillfully editing images and creating GIFs. Staying up-to-date on the latest trends was paramount. Examples include "Katsu Curry &amp; Chill", a take on Netflix and Chill, creating the relatability factor; they have one less thing to decide...as dinner for one, sorted! If you look at their Instagram, you'll see me in a few cameos on the feed. Digital: BOL foods are available at many high street retailers and online, such as Ocado. I created a range of digital assets for the Shopmium App, their website and Ocado, including promotional adverts, web banners and product cameos. Throughout my duration at BOL, I actively participated in the brand's visual redesign process. Embracing the new stylistic approach, I was responsible for crafting all product visuals, seamlessly integrating them with photography to facilitate swift updates when needed. These versatile images are utilized across various retailers and websites, contributing to a cohesive and impactful brand presence. Print:Amidst the exhilarating phase of a brand refresh, I played a pivotal role in editing and collaborating on the new packaging design. Additionally, I created a captivating flyer for the Vevolution festival and developed point-of-sale (POS) materials for WHSmith. BOL Instagram https://bradleemoore.co.uk/Canopy Thu, 16 Jun 2016 17:19:05 +0000 Bradlee Moore Portfolio https://bradleemoore.co.uk/Canopy <img width="760" height="433" width_o="760" height_o="433" data-src="https://freight.cargo.site/t/original/i/4ab3f819138811c1b885bc039ac63c2e226c90b41483e806f5b95248cd4d49c7/canopy---cargo---bradlee-moore---750-500.png" data-mid="186422607" border="0" src="https://freight.cargo.site/w/760/i/4ab3f819138811c1b885bc039ac63c2e226c90b41483e806f5b95248cd4d49c7/canopy---cargo---bradlee-moore---750-500.png" /><img width="760" height="500" width_o="760" height_o="500" data-src="https://freight.cargo.site/t/original/i/1c16e2b2cb3529f5222e64094a454a012b0416d8b854d9348352962461f9cbcf/Canopy-Coffee-Cup-Mockup.png" data-mid="114602976" border="0" src="https://freight.cargo.site/w/760/i/1c16e2b2cb3529f5222e64094a454a012b0416d8b854d9348352962461f9cbcf/Canopy-Coffee-Cup-Mockup.png" /> Brief: To create a visual identity which did not fall into the 'norm of accounting'. The logo was to be clean and simple but have the connotations of a strong and professional company and yet be impactful and friendly upon initial glance. Creative: By employing a bold and vibrant colour palette, the brand successfully shed the stereotypical image of a 'boring accounting business,' allowing it to stand out and make a distinctive statement. The logo is designed with a smooth eclipsing line above to reflect upon the word 'canopy' - covering all under (bookkeeping and accounts preparation). Combining a serif font and the large bold sans-serif strikes a balanced visual of youth and professionalism. https://bradleemoore.co.uk/Carter-Jonas Mon, 21 Nov 2016 18:52:50 +0000 Bradlee Moore Portfolio https://bradleemoore.co.uk/Carter-Jonas <img width="760" height="500" width_o="760" height_o="500" data-src="https://freight.cargo.site/t/original/i/5cc8b3b3e4e69411fdc0673af0213f127df5ec662741289600c668d8e69f4af1/ABS-NOTTING-HILL---cj----cargo---760-500.png" data-mid="114602996" border="0" src="https://freight.cargo.site/w/760/i/5cc8b3b3e4e69411fdc0673af0213f127df5ec662741289600c668d8e69f4af1/ABS-NOTTING-HILL---cj----cargo---760-500.png" /> <img width="760" height="547" width_o="760" height_o="547" data-src="https://freight.cargo.site/t/original/i/06935eee2ea499d751eb30a5d4cf84526e81967abbb1e499b3d27f5c3198dc6f/cj-old-branding--cargo---bradlee-moore_30.png" data-mid="114603007" border="0" 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height_o="794" data-src="https://freight.cargo.site/t/original/i/429d22bab9c69e0c04d9202dbeb5f15566c3e27db3bcdf5ed274af5f412ef61a/Vectorized-Apple-Retina-MacBook-Pro---RightMoveWebBees_7.jpg" data-mid="114602985" border="0" src="https://freight.cargo.site/w/1000/i/429d22bab9c69e0c04d9202dbeb5f15566c3e27db3bcdf5ed274af5f412ef61a/Vectorized-Apple-Retina-MacBook-Pro---RightMoveWebBees_7.jpg" /> <img width="760" height="1000" width_o="760" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5bc8231ddc1ba2bf6dee560cc487e4ff263899f97020bcc31d8de50a43d86094/cj---barnes-shop-front-signage---cargo---500x1000.png" data-mid="114602997" border="0" src="https://freight.cargo.site/w/760/i/5bc8231ddc1ba2bf6dee560cc487e4ff263899f97020bcc31d8de50a43d86094/cj---barnes-shop-front-signage---cargo---500x1000.png" /> <img width="760" height="500" width_o="760" height_o="500" data-src="https://freight.cargo.site/t/original/i/d5840bc238558f1b82ee056d5c0a149a8625adda73faa632ff94d92917003f44/cj-invite--cargo---bradlee-moore.png" data-mid="114602995" border="0" src="https://freight.cargo.site/w/760/i/d5840bc238558f1b82ee056d5c0a149a8625adda73faa632ff94d92917003f44/cj-invite--cargo---bradlee-moore.png" /> <img width="960" height="488" width_o="960" height_o="488" data-src="https://freight.cargo.site/t/original/i/caeb53469f750eaf9f9784952838f395a53a0cde19aeb340f943456c4918033c/CS0pSo1XIAEXaJj.jpg" data-mid="114603004" border="0" src="https://freight.cargo.site/w/960/i/caeb53469f750eaf9f9784952838f395a53a0cde19aeb340f943456c4918033c/CS0pSo1XIAEXaJj.jpg" /> <img width="760" height="776" width_o="760" height_o="776" data-src="https://freight.cargo.site/t/original/i/98fcbd1644e33a1b6670708b9ef6ecbac8a0a28bbc1d7b0f1b42816ad7010d2e/cj-XMAS-invite--cargo---bradlee-moore.png" data-mid="114603002" border="0" src="https://freight.cargo.site/w/760/i/98fcbd1644e33a1b6670708b9ef6ecbac8a0a28bbc1d7b0f1b42816ad7010d2e/cj-XMAS-invite--cargo---bradlee-moore.png" /> <img width="1000" height="432" width_o="1000" height_o="432" data-src="https://freight.cargo.site/t/original/i/056439d47aa74ce5d7e7e20fb977e08ea510a75c25cec9074afbfba027ea60d0/CdM2w0AWoAAqYLk.jpg" data-mid="114603003" border="0" src="https://freight.cargo.site/w/1000/i/056439d47aa74ce5d7e7e20fb977e08ea510a75c25cec9074afbfba027ea60d0/CdM2w0AWoAAqYLk.jpg" /> <img width="760" height="500" width_o="760" height_o="500" data-src="https://freight.cargo.site/t/original/i/f2fb2438d8e80b87fe9509db9575e97a3ce1f63a7a237ad2265a8ade01f893f6/BROCHURES-cj---cargo---bradlee-moore-copy.png" data-mid="114603001" border="0" src="https://freight.cargo.site/w/760/i/f2fb2438d8e80b87fe9509db9575e97a3ce1f63a7a237ad2265a8ade01f893f6/BROCHURES-cj---cargo---bradlee-moore-copy.png" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/b107523d7aa942748af2068be3357336373af5c3806b3cb99fd13112d7a724f7/View-01-Dual-CJ-Brochure-LondonDevelopmentBrochure-Aquent-v5.png" data-mid="114603005" border="0" src="https://freight.cargo.site/w/1000/i/b107523d7aa942748af2068be3357336373af5c3806b3cb99fd13112d7a724f7/View-01-Dual-CJ-Brochure-LondonDevelopmentBrochure-Aquent-v5.png" /> <img width="640" height="458" width_o="640" height_o="458" data-src="https://freight.cargo.site/t/original/i/229111997630acf04baecb998da7f5113ecacfc3f4e3e2646ea2a4a036eb10b6/Screen-Shot-2019-11-15-at-12.25.33.png" data-mid="114603006" border="0" src="https://freight.cargo.site/w/640/i/229111997630acf04baecb998da7f5113ecacfc3f4e3e2646ea2a4a036eb10b6/Screen-Shot-2019-11-15-at-12.25.33.png" /> Carter Jonas is a UK-based property consultancy firm that offers a wide range of services related to residential and commercial property, with a history dating back to 1855. As a member of the Graphics &amp; Marketing Team, my responsibilities encompassed a diverse range of print and web tasks. The examples below offer a glimpse into the various projects I have undertaken and successfully completed. Creative: The brand: The brand underwent a significant refresh, resulting in over 200 items transitioning from the old to the new. This extensive project involved pitching changes to division leaders and stakeholders and developing internal communications and direct mailers. Additionally, I played a key role in implementing print and digital campaigns, creating local and national press advertisements, and designing digital advertising tailored for tablets, mobile, and web platforms. Acquisitions: During my 2+ years at CJ we experienced multiple company acquisitions. Thi resulted in creating dual branding for several businesses to be seamlessly integrated with the CJ branding during the merge and takeover process. Depending on the contractual agreements, this transition period could span three months to one year. Moreover, I also navigated the challenge of employing distinct branding styles, considering division-specific and industry-specific restrictions. Advertising: I created diverse advertisements in various custom sizes and templates for digital and print media, featuring in publications like Farmers Weekly, Cambridge Business Weekly, The Sunday Times, and The Telegraph. I re-designed editorial layouts, like "Living @," to create a lifestyle feel. Additionally, I developed an engaging and versatile template, offering more freedom for copy, design, and imagery to suit each advert while maintaining a consistent brand look and feel. Campaigns: The "In our nature campaign" was crafted to establish a strong connection between CJ and nature, drawing inspiration from the (wisdom of the owl, the reach of a giraffe, and the loyalty of a dog). The campaign encompassed a wide range of marketing materials, including postal mailers, full-page advertisements in newspapers and magazines, window cards, email footers, online banners, and app advertising. The design strategically emphasized keywords with added weight to ensure clear and powerful message delivery. Signage:Window vinyl was designed to assist with a store relocation. Printed material: Apart from advertisements in a wide range of newspapers and magazines across the UK, on the behslf of CJ I also created numerous reports, white papers, event flyers, and invitations tailored for customers and industry professionals interested in our offerings. These materials incorporated infographics, graphs, tables, and photography, all uniquely crafted to suit the events' purposes. Social media: To strengthen the digital communication of the business, the implementation of individual Twitter accounts for each office was encouraged. This strategy aimed to enhance engagement with customers, local events, and businesses, effectively bolstering our brand presence. I was nominated taking take the lead based on my motivation and current knowledge as the lead for the Winchester office. I collaborated with a team member from each division, convening weekly meetings to strategize content, boost sales, and promote events. Our efforts resulted in the Winchester account becoming a flagship account, exceeding expectations in engagement and reach, despite its regional audience.. https://bradleemoore.co.uk/Carter-Jonas-Graduate-Scheme Mon, 21 Nov 2016 18:52:51 +0000 Bradlee Moore Portfolio https://bradleemoore.co.uk/Carter-Jonas-Graduate-Scheme <img width="2638" height="1617" width_o="2638" height_o="1617" data-src="https://freight.cargo.site/t/original/i/05e089c1ae9de6a771b9e67f9d32cc773e15bde88456101f447ec0828bf7cff0/GraduateFrontCover_2.jpg" data-mid="114603012" border="0" src="https://freight.cargo.site/w/1000/i/05e089c1ae9de6a771b9e67f9d32cc773e15bde88456101f447ec0828bf7cff0/GraduateFrontCover_2.jpg" /> <img width="760" height="472" width_o="760" height_o="472" data-src="https://freight.cargo.site/t/original/i/6df42274ea379d3ddc5b31b200c3e59bcb551b88ee6814e926f2d2d6fa0f04d2/Graduate-Mock-up---SPREAD-v2_12.png" data-mid="114603020" border="0" src="https://freight.cargo.site/w/760/i/6df42274ea379d3ddc5b31b200c3e59bcb551b88ee6814e926f2d2d6fa0f04d2/Graduate-Mock-up---SPREAD-v2_12.png" /> <img width="2141" height="1614" width_o="2141" height_o="1614" data-src="https://freight.cargo.site/t/original/i/d4b6d3c60eaef5d3d63331f4ba5aa352e4ae38ec4264184468d852431995ca63/GraduateNomadics_3.jpg" data-mid="114603011" border="0" src="https://freight.cargo.site/w/1000/i/d4b6d3c60eaef5d3d63331f4ba5aa352e4ae38ec4264184468d852431995ca63/GraduateNomadics_3.jpg" /> <img width="2169" height="1401" width_o="2169" height_o="1401" data-src="https://freight.cargo.site/t/original/i/bd17ee839dd6666990232b16dd087459d38504b07ca4a8d0f587167865595b09/GraduateLargeNomadic.jpg" data-mid="114603013" border="0" src="https://freight.cargo.site/w/1000/i/bd17ee839dd6666990232b16dd087459d38504b07ca4a8d0f587167865595b09/GraduateLargeNomadic.jpg" /> <img width="760" height="500" width_o="760" height_o="500" data-src="https://freight.cargo.site/t/original/i/d33ce0eb770064cc0e636b470cb59e46a285c1a33e36144d7535bddbdeb37a95/grad-milk-rounds---photos.png" data-mid="114603017" border="0" src="https://freight.cargo.site/w/760/i/d33ce0eb770064cc0e636b470cb59e46a285c1a33e36144d7535bddbdeb37a95/grad-milk-rounds---photos.png" /> <img width="2480" height="1748" width_o="2480" height_o="1748" data-src="https://freight.cargo.site/t/original/i/145186c7db931d2b457301991ce353a402fe02e0d26023f9c5e10eff4130fb59/ADVERT----NTU-Brochure---A5---0815.png" data-mid="114603015" border="0" src="https://freight.cargo.site/w/1000/i/145186c7db931d2b457301991ce353a402fe02e0d26023f9c5e10eff4130fb59/ADVERT----NTU-Brochure---A5---0815.png" /> <img width="1446" height="805" width_o="1446" height_o="805" data-src="https://freight.cargo.site/t/original/i/0595f3f624cc7560bbe430ace0ea9113dbada076ece1cf99a81025b0a119736f/CJ-Website---full-ad-for-Graduate-Scheme.png" data-mid="114603014" border="0" src="https://freight.cargo.site/w/1000/i/0595f3f624cc7560bbe430ace0ea9113dbada076ece1cf99a81025b0a119736f/CJ-Website---full-ad-for-Graduate-Scheme.png" /> <img width="2241" height="1274" width_o="2241" height_o="1274" data-src="https://freight.cargo.site/t/original/i/e87059043ba1575199cb4fdc1d58a6728ddcbf34370c01013196a579c505e23c/OLD-CJ-Graduate-Site---Home-Page.png" data-mid="114603016" border="0" src="https://freight.cargo.site/w/1000/i/e87059043ba1575199cb4fdc1d58a6728ddcbf34370c01013196a579c505e23c/OLD-CJ-Graduate-Site---Home-Page.png" /> Brief:Create a new brand style for the Carter Jonas Graduate Scheme. Creative: Brochure: I independently proposed and pitched multiple design concepts for rebranding the graduate scheme to the interim brand manager and head of divisions. The chosen final design is based on neutral divisional imagery with handwritten typography to portray a friendly/approachable style appealing to graduates and young professionals. It was updated yearly to keep information current and up-to-date with activities and information. - View brochure In addition to the graduate brochure, the previous Website was updated to help create a portal of information. Additional outcomes included a range of event material. https://bradleemoore.co.uk/CM-Carpentry-Services Mon, 22 Aug 2016 09:07:11 +0000 Bradlee Moore Portfolio https://bradleemoore.co.uk/CM-Carpentry-Services <img width="1511" height="2265" width_o="1511" height_o="2265" data-src="https://freight.cargo.site/t/original/i/6a5b2f2466d8f3192c02cef51989d4c69e51ad64f0882431b24d1567b52b8dad/DSC_6657_o.jpg" data-mid="114603056" border="0" src="https://freight.cargo.site/w/1000/i/6a5b2f2466d8f3192c02cef51989d4c69e51ad64f0882431b24d1567b52b8dad/DSC_6657_o.jpg" /> <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/4779bd22d7b45c6790898b90ec43935af055dd0e79e4d4e42eeedbae073fc5ad/DSC_6690_o.jpg" data-mid="114603059" border="0" src="https://freight.cargo.site/w/1000/i/4779bd22d7b45c6790898b90ec43935af055dd0e79e4d4e42eeedbae073fc5ad/DSC_6690_o.jpg" /> <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/10151d2b97c14f03b006cc872b02f29f89328675ba8e7242ea58e5723d68b832/DSC_6697_o.jpg" data-mid="114603060" border="0" src="https://freight.cargo.site/w/1000/i/10151d2b97c14f03b006cc872b02f29f89328675ba8e7242ea58e5723d68b832/DSC_6697_o.jpg" /> <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/714de56267d5537c59ac8c57b04c717c728f08b8e6ec62b4ecd04f843a8fe34a/DSC_6747_o.jpg" data-mid="114603061" border="0" src="https://freight.cargo.site/w/1000/i/714de56267d5537c59ac8c57b04c717c728f08b8e6ec62b4ecd04f843a8fe34a/DSC_6747_o.jpg" /> <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/9cc8402cbdc2347cf5c332112c55fd05a77e9575e98319f0eb867c6eb7dcdfdd/OVERALLVIEW-NOPOSTALTUBE_o.jpg" data-mid="114603062" border="0" src="https://freight.cargo.site/w/1000/i/9cc8402cbdc2347cf5c332112c55fd05a77e9575e98319f0eb867c6eb7dcdfdd/OVERALLVIEW-NOPOSTALTUBE_o.jpg" /> CM Carpentry Services was my final major project in my third year of University. The carpentry company provides a wide range of services to residential, commercial and industrial properties. Self-initiated Brief: Develop a complete set of branding materials to elevate CM Carpentry Services' presence among local customers and establish a distinct brand image that sets them apart from competitors. Avoid cliché branding visuals; the aim is to position CM Carpentry Services above others, capturing the attention of their target audience. Creative: Logo: I wanted to revive and reawaken how trades are branded, avoiding cliches such as clip art and using tools to show the company. The logo is created on circular and angular shapes, defined to form an abstract view of the initials CM. The visual: Carpentry is a meticulous and intricate trade; this inspired me to craft an identity that celebrates the connection between design and the company's skillset. I aimed to create a unified brand image with subtle details that complemented the company's expertise. The angular cuts on the edges of the printed materials serve as a contrasting colour device, appearing consistently across the brand to accentuate its angular elements. This not only establishes a clean contrast with the colour palette but also adds a dimensional and intricate touch. Colour: The branding of the company features an intriguing shade of yellow carefully selected to harmonize with the buds that form on the Oaktree. This deliberate choice serves a dual purpose: firstly, it sets the company apart from its competitors, ensuring a distinctive and memorable identity. Secondly, it subtly conveys the hidden concept of 'resourcing from nature'. 2020 refresh: View CM Carpentry Services 2020