Signify, formerly Philips Lighting, stands at the forefront as the worldwide leader in lighting solutions for professionals, consumers, and the Internet of Things.
Through a powerful combination of innovation and cutting-edge technology, Signify is committed to enhancing everyone's experience with better lighting while also contributing to energy-saving efforts and reducing emissions.
Brief:
My objective was to develop a diverse array of Signify branded materials tailored for key accounts. This comprehensive range will encompass digital assets designed for events, social media, whitepapers, reports, and confidential internal communication.
To deliver a consistent and impactful representation of the Signify brand across various platforms and communication channels.
Creative:
During the Covid-19 pandemic, Signify launched a series of UV-C products, a revolutionary lighting system capable of disinfecting air and surfaces. To promote this technology at webinars, a variety of engaging social media assets were created to assist in supporting the launch.
Additionally, I have been involved in producing work for Signify's "Pioneers of Light" social media campaign, event materials, and other confidential projects.
These efforts have further solidified the brand's reputation as a leader in innovative lighting solutions.