Introducing Philips CoreLine: Lighting for Professionals - the innovative, easy-to-install lighting solution from the world leader in light. No expensive rewiring or new ceiling configurations are needed. Affordable, stylish, and energy-saving, CoreLine delivers convenience and flexibility for all your lighting needs.

Brief:

Produce a range of social media assets to be applied across Facebook, Twitter and LinkedIn to promote the range of benefits for professionals to use Philips CoreLine products whilst promoting the benefits and abilities of the product range.

Creative:

I successfully curated more than 30 alluring social media posts by leveraging existing brand assets and crafting fresh elements. These posts contained animations, still visuals, and captivating photography.

In particular, the Facebook aspect of the campaign featured an engaged navigation advertisement, presenting a seamless journey through the diverse elements and compelling benefits of the CoreLine range.