Terrafertil - Nature's Heart is the biggest supplier of Goldenberries in the world, grown in the Andes mountains by traditional families who have been doing so for years. Nature's Heart is bringing the taste of this nutritious fruit to the world, with markets in Brazil, Ecuador, Columbia, USA, Canada and the UK.
Brief:
To successfully launch their product into the competitive UK market, I produced a diverse range of marketing and brand materials, catering to the Nestle internal team and consumers. Creative:
Starting with a blank slate and no pre-existing assets and the lack of brand guidelines or established structures, I approached this as a ground-up project, looking at the established south american identity and adapting to suit the UK market, including the change from Nature's Heart Superfoods to Nature's Heart.As a key player in the process, I played a pivotal role in shaping the brand perception, engaging with international stakeholders to communicate the brand's vision and build assets for Nestle.
I thoroughly developed various assets, including marketing materials that harnessed the rich South American culture. The material I created had to reflect the brand's story and resonate seamlessly with the UK market, fostering a sense of familiarity with the International brand. I had immense ambition and enjoyment in building a brand from scratch knowing the material produced was allowing the product to come to market.
Assets:
I designed a diverse collection of flyers to promote the product range during events and wholesale exhibitions in the UK and Ireland.
Moreover, I introduced business cards and pull-up banners for these exhibitions to enhance the stand's visual impact, complemented by live product displays in a freestanding display unit (FSDU). The combined efforts resulted in an impressive presentation that left a lasting impression on attendees.
Nestle:
Nestle's professional team requested various comprehensive materials to support them in promoting the products to retailers.
This included creating an effective PowerPoint sales pitch, eye-catching trade posters, captivating web banners, and engaging imagery. Additionally, I edited the packaging to meet Nestle's specific requirements.
The diverse array of materials provided invaluable support to the team in effectively showcasing the products to retailers and capturing their attention in a competitive market. This included a PowerPoint sales pitch, trade posters, web banners, imagery, and editing packaging to fulfil Nestle's requirements.
Goldenberry Plan:
Creatives produced to refelect Nature's Heart commitment to its ethos of responsible sourcing, especially regarding Goldenberries. This commitment is manifested in the Goldenberry Plan, a comprehensive framework that upholds the company's core values of supporting education, ensuring equal pay, and aligning its metrics and goals with the United Nations Sustainable Development goals.
By adhering to the Goldenberry Plan, Nature's Heart strives to make a positive impact on the communities and environments where the Goldenberries are sourced, fostering sustainability, empowerment, and social progress in its supply chain.
Goldenberry Website
Nature's Heart Website