Brief:
Create social media assets to promote Mould Removal Australia (MRA) to the real estate industry, property managers, strata managers, and property owners. The primary goal is to emphasise the significance of ensuring a safe and healthy living environment while showcasing MRA's range of solutions for addressing and preventing mould problems in various living spaces.
Creative:
The above creative was employed on social media platforms to target a diverse audience. My objective was to infuse energy into the brand and raise awareness by using captivating ways of expressing the message, moving beyond the standard "call us for mould removal".
Social Media
In my approach to creating innovative graphics to fulfil the brief, I introduced a playful twist by introducing what is creatively named "Mr Mould", which can be seen in the police lineup graphic. This character was created to inject a wider breadth of creativity into the brand and add a friendly personality, considering that mould removal is not a topic in most people's minds or is generally seen as an interesting topic.
The graphics showcase diverse locations, services, and meme-like posts, all aimed at fostering engagement and shareability. Throughout the creative process, I ensured that Mould Removal Australia's (MRA) current logo was incorporated into the range of assets, maintaining brand awareness and consistency. The combination of Mr Mould and the existing logo allows MRA to stand out and leave a memorable impression while effectively communicating their mould removal services in a fun and approachable manner.