Brief:
To create a visual identity which did not fall into the 'norm of accounting'. The logo was to be clean and simple but have the connotations of a strong and professional company and yet be impactful and friendly upon initial glance. Creative:
By employing a bold and vibrant colour palette, the brand successfully shed the stereotypical image of a 'boring accounting business,' allowing it to stand out and make a distinctive statement.The logo is designed with a smooth eclipsing line above to reflect upon the word 'canopy' - covering all under (bookkeeping and accounts preparation). Combining a serif font and the large bold sans-serif strikes a balanced visual of youth and professionalism.