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Brief:

This brief was supplied by Beco for an interview task:

We've expanded our compostable poop bag range and need design assets to use across various brand touchpoints, both through our own D2C sales and for our retailers to use. For the launch of our expanded range, we'll need marketing assets across the following touchpoints:

Instagram Post
Instagram Story
Supplier Web Banner
A5 Single-Sided Flyer for customers and retailers

Creative:

Using the product shots supplied by Beco, I created a range of assets to fulfil the brief for B2C and B2B.

Instagram Post – Beco:
 This animated post effectively showcases the product's primary advantages and unique selling points (USPs) in a visually engaging and easily understandable way. A brief and dynamic animation promotes the latest collection of unscented, compostable poop bags, emphasizing their eco-friendly benefits.

The copy for this post is based on the story of the noble warrior (eco-warrior) who protects mankind and takes pride in picking up after their furry companion by using Beco's eco-friendly, plant-based, naturally compostable poop bags.

Instagram Story – Beco:
Tailor-made for Instagram stories, this interactive animation narrative conveys three core product messages while delivering a compelling call to action.

Instagram Post – Supplier:
 The carousel post features a sequence of three images. The first slide captures a heartwarming moment of a dog reaching up towards the hero message. The following two slides showcase specific product USPs and essential facts, making it an engaging and informative visual experience.

Web banner:
This web banner is provided to retailers so they can effectively draw attention to the offerings and product range on their e-commerce sites contributing to the potential for driving sales or generating interest in the product.

Flyer:
 These flyers also provide details about our social media accounts, encouraging customers to engage with us and fostering social interactions to promote other exciting Beco products.

Retailer flyers (right) would be sent to suppliers and retailers promoting the same critical focus points as the customer, including unit price, pack sizes, stockist contacts and social media accounts.

Instagram Account