Aspen Holiday Parks offers affordable caravan/camping holidays all across Australia's east coast and Northern Territory.
Brief:
To create a summer campaign to implement across all channels, create engagement and bookings at all parks during the summer season.Creative:
During employment at PepperIT, I created the 'Summer is...' campaign to promote an authentic, family-friendly experience. The strapline works across a photographic visual to emphasise authenticity by using some real-life photos. The typography route within the white box reflects a personal experience in a handwritten typography manner - Relax, Ice Cream, Fun etc...This broad approach allowed the assets to be targeted at all ages and interests, from fishing to ice cream, allowing the viewer to fill in the blank on what summer means to them during a social media campaign.
Outcomes include Posters, Google ads, social media posts, landing pages, email banners, GIFs, internal communication, email campaigns and park signage. The final flourish was allowing park guests to buy a car sticker and make their own 'Summer is...'.